Many performers from the MCU film franchise are returning to their roles, including Jeffrey Wright, who plays the Watcher, the series narrator. By the end of 2018, Bradley and Andrews were working on the series for Disney+ at Marvel Studios. April 2019 saw the formal announcement of it. Ryan Meinerding, the head of visual development at Marvel Studios, contributed to the definition of the cel-shaded animation style for the series, which was intended to resemble the films and draw influence from vintage American illustrators. Flying Bark Productions and Stellar Creative Lab produced the animation for the series; in the first season, Blue Spirit and Squeeze contributed animation, while in the second season, SDFX Studios contributed animation. During the first season, Stephan Franck directed and oversaw animation.

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